LOS ANGELES, CA – June 25, 2008— EdgeCast Networks, the superior, cost-effective rich media content delivery network (CDN), today announced that its network is powering the video delivery for blip.tv, the Internet television network that powers the world’s leading Web shows.

Blip.tv distributes thousands of innovative Web shows ranging from Alive in Baghdad to Cockpit. EdgeCast provides high-speed delivery infrastructure in thirteen cities on four continents. Working together, the companies can ensure that viewers around the world enjoy a smooth, high quality, instant-on experience when tuning into their favorite Web shows.

“We’re excited to be working with an emerging leader like blip.tv, and we’re very happy that we’ve had a positive impact on their business,” said James Segil, president of EdgeCast Networks. “This backs up what we’ve been saying since our launch last fall - you really can have the benefits of your own global multi-million dollar content delivery network without the cost of building one.”

By leveraging EdgeCast’s global content delivery network to deliver their videos, blip.tv was able to maintain better than 99.95% availability while scaling effectively to handle massive month-over-month viewership growth. Just as important, partnering with EdgeCast meant improvements for far-flung viewers - serving video through the EdgeCast global network resulted in a 72% reduction in video load time for viewers around the world. Suddenly, a viewer in Tokyo could have the same instant-on viewing experience as a viewer in New York.

“As we were growing, we faced two distinct challenges - we needed to quickly and efficiently scale our video delivery infrastructure while simultaneously improving performance for international viewers,” said Mike Hudack, blip.tv’s CEO. “We take pride in an excellent user experience and we can’t tolerate outages, especially during big viewership peaks. EdgeCast has given us the speed, security, features and value that should be expected of a top tier, next-generation CDN.” EdgeCast has built a global content delivery network designed for today’s rich media Internet. Engineered with high-performance speed and a highly scalable, globally load balanced architecture that supports massive audiences and flash crowds, the EdgeCast network outperforms rivals by significant margins. Customers are experiencing dramatic performance improvements and substantial cost savings when switching from competitors such as Limelight Networks, Akamai and Vitalstream/Internap.

About EdgeCast Networks, Inc.

EdgeCast offers a superior, cost-effective global content delivery service that gives our customers competitive advantage in the delivery of digital media. Our world-class content delivery platform provides customers the cost benefits and flexibility of controlling their own content delivery network while liberating them from ISP contracts, capital investments and operational hassles. To learn more, visit www.edgecast.com.

About blip.tv

Blip.tv is an online television network that features, promotes and monetizes the best independent shows on the Web. Shows on blip.tv range from scripted sitcoms and dramas to news programs, and top titles include Wallstrip, Unleashed, Alive in Baghdad, UnleashedBreak a Leg, Unleashed, and The Show with Ze Frank. Blip.tv hosts shows on its destination site, at www.blip.tv, and also syndicates shows to iTunes, the Adobe Media Player, AOL Video and Facebook. Blip.tv splits all advertising revenues with show creators equally. For more information about blip.tv please go to http://blip.tv.

Media contacts

EdgeCast Networks:
Anthony Citrano
(310) 479-3200 x255

blip.tv:
Adam Isserlis
(212) 843-8024