content delivery
 

EDGECAST POWERS ONLINE VIDEO PUBLISHING SERVICES THROUGH UNPRECEDENTED DEMAND GROWTH

Video management platforms use high-speed global CDN to address delivery challenges

LOS ANGELES, CA – July 27, 2009 — EdgeCast Networks, the superior, cost-effective rich media content delivery network (CDN), today announced it is powering some of the web's leading video content management services, including PermissionTV, Twistage, and Castfire. These CMS platforms enable a huge variety of content creators to distribute their video worldwide, ranging from cooking shows to content for top national brands.

As internet video continues to grow dramatically, the underlying "plumbing" challenges that face creators and distribution platforms have become more obvious. As quality increases, video file sizes are huge and growing; the global internet remains congested and is likely to get worse; and many content creators must balance concerns about maintaining control of their intellectual property with a desire for broad distribution.

"The EdgeCast approach to online video has proven to be a real asset to our array of video management customers," said David Wadler, CEO of Twistage. "We've found the security and streaming features to be unmatched. For instance, we recently implemented a unique 'piggyback' authentication process in conjunction with Jive Software. Now, Fortune 500 companies are incorporating video into their online experience, and their permissioning system works seamlessly for video content just as it does for pre-existing content types. EdgeCast was the only CDN able to address this very specific need."

"Castfire serves millions of videos each month on behalf of our clients - such as Next New Networks, Channel Flip, and numerous NFL teams - and we need a CDN partner that can rapidly scale along with us," says Robert Kohler, COO and co-founder of Castfire. "EdgeCast's network ensures quick delivery and a great viewing experience regardless of the viewer's location. Our partnership also enables us to capture reliable statistics for use in our detailed analytics and traffic reports."

"The PermissionTV online video platform has been used to transform video - usually a passive experience - into rich, interactive experiences," said Matt Kaplan, chief strategy officer of PermissionTV. "We enable the creation and delivery of video applications that are tailored to the needs of each viewer on the fly. Reliable, fast content delivery is critical to that process, and EdgeCast consistently meets or exceeds our expectations."

"There is no question that the consumption and distribution of internet video is going to continue to experience explosive growth. But with that growth comes the growth of file sizes, as well as the challenges of speed, global reach, and security," said James Segil, president of EdgeCast Networks. "We built our network - and will continue to enhance it - with these trends in mind."

About EdgeCast Networks, Inc.

EdgeCast offers a superior, cost-effective global content delivery service that gives our customers and partners competitive advantage in the delivery of digital media. Our world-class content delivery platform provides customers the cost benefits and flexibility of controlling their own content delivery network while freeing them from capital investments and operational hassles. To learn more, visit www.edgecast.com.

Media contacts

EdgeCast Networks:
Anthony Citrano
(310) 479-3200 x255









"L.A.'s EdgeCast goes up against Akamai in the booming business of pushing rich media through broadband pipes as fast as possible."

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