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November 5, 2021

Moving forward with the Edgecast Platform

Note: Verizon Media is now known as Edgecast.

By: Terri Allegretto, Senior Product Marketing Manager, Edge Technologies, Edgecast

3 ways we’re planning for the future, today.


You may have seen the news that the Verizon Media Platform became Edgecast. As we return to our roots with the Edgecast platform (the original EdgeCast Networks Inc. was founded in 2006), we’re excited to continue delivering exceptional web, application and API performance for our customers. Our network is the foundation for everything we do, improving the performance of our delivery, security, streaming and compute solutions.

Since our founding, we’ve committed to growing our network to support the needs of our customers. In just the past five years alone, we’ve expanded our network capacity from just 16 Tbps in 2016 to 135+ Tbps today. Since our start, we’ve deployed more than 175 PoPs covering 6 continents and established more than 7K connections to last-mile networks.

As we continue to architect and tune the network to prepare for future content and application demands, our efforts are focused on the following areas:

  1. Network transformation to support compute workloads on the edge

We’re transforming our network into a compute network, with content delivery workloads running on it. We’re accomplishing this by building a global Kubernetes container management and orchestration platform at the edge.

Earlier this year, we kicked off the beta launch of our Functions-as-a-Service solution that enables our customers to deploy serverless computing at the edge with the ability to create, deploy, run and manage functions. We’re also preparing to launch a new class of prebuilt Edge Applications which will support our customers' business needs while also helping them think from an edge-native perspective as they build their applications.

Our customers are ready to adopt turnkey edge applications to enhance their workflows and generate ideas for other edge applications and workloads. As such, we’ve aligned our roadmap to guide our customers into adopting the edge compute paradigm.

To support the needs of developers, we provide the ability to write code in JavaScript, the most popular coding language. We provide an easy-to-use CLI to enable developers to be self-sufficient in managing their compute function uploads, edits, debugging, and more. And we’ve assembled a catalog of sample functions to help developers kickstart their projects.

  1. Better performance and protection with Edge Security

With 135+ Tbps of capacity, our globally distributed network provides a security layer that blocks malicious bots and the largest DDoS attacks, protecting your infrastructure and applications. Our security provides tough protection and performance because we’ve deployed it at the edge of our CDN. It’s essentially an extension of your cloud infrastructure but with security out in front, keeping your content and data safe. We also deliver critical threat intelligence that enables customers to move away from simply blocking threats to threat hunting, and ultimately threat prevention.

Looking forward, we’re leveraging the edge to support the future of work by providing a Secure Access Service Edge (SASE) offering. SASE delivers consolidated security and programmable network controls using a cloud-native architecture to protect users, applications and data everywhere. Having more granular access security based on identity will help us meet the needs of today’s distributed workforce.

By combining network, security and a self-service user experience, SASE reduces complexity and time to market for enterprise customers as they evolve their security posture.

  1. Developer centricity

A primary, ongoing focus for us is developer centricity. We’ve taken several steps to provide users with tools they need to easily configure and engage our platform. As you can see in the diagram, the journey for developers starts with a variety of interface options. Earlier this year, we announced support for Terraform, giving you the ability to use this Infrastructure-as-Code (IaC) toolset to configure and manage your CDN accounts. The Edgecast Terraform provider enables you to manage users and account settings, delivery configurations, including edge CNAME and origin configurations, and Rules Engine policies.

This provider uses our new official Golang SDK, which our users also now have the option of using directly. SDKs for various languages will be coming soon. Reach out to us on Twitter if you have a language you’d like to see. In parallel, we’ve defined a go-forward API specification for our production APIs, which we’re working toward implementing soon. And, of course, you can always leverage our UI portal.

By having official, intuitive and high-performance interfaces for both users, automation and infrastructure as code systems, we’re enabling many ways to engage with Edgecast. Another way is via a simple Command Line Interface application, which, similar to the Terraform provider, leverages our SDK, producing a very low-friction path for initial exploration and integrations.

Additionally, we’re in the process of building out our Edge Control system, which offers responsiveness and safety so our customers can operationalize the CDN in ways that have historically been cumbersome.

The final piece of the puzzle for developers is visibility. Getting access to real-time data and visualizations about the behavior and performance of edge traffic closes the feedback loop for the interfaces we just discussed. Our Real-Time Log Delivery provides fast and flexible options to ingest your complete delivery and security logs into your existing systems. Real-Time Alerts allows you to configure delivery conditions you wish to be notified of proactively, either via email or a generic HTTP call that allows a multitude of integrations (for example, Slack). Report Builder enables you to perform complex analyses on your data and generate reports to understand your delivery behavior. Finally, our new Edge Insights is currently in beta. It allows arbitrary filtering, slicing, and dicing across your downsampled delivery and security logs on any field. This suite of analytics systems provides unparalleled visibility into how Edgecast is performing and behaving.        

We’re excited to return to Edgecast and are looking forward to continuing to deliver the best possible performance, reliability and security of your content and applications to your end users regardless of their location or the device they are using. We are also excited to enable the developer community with a variety of tools and methods for configuring the network and tracking how the network is performing, ensuring we're meeting your expectations and success criteria. As always, we have support teams staffed 24/7 with expert engineers available to assist with any issues and help you customize your configuration as needed. We thrive on being flexible and offering configurability for almost any workflow. Take advantage of one of 5 support offerings to meet the needs of your organization. To start a free trial with us, visit our self-registration page, or contact us to learn more.

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