ArtStation worked with multiple providers to build its streaming service and relied on them for encoding, content delivery and playback functionality. In theory, the components should have worked together to deliver a smooth, error-free viewing experience. But in practice, ArtStation viewers complained of video start failures and rebuffers. ArtStation developers were forced to shift their focus from core platform enhancements to video troubleshooting, putting other projects on the ArtStation roadmap on hold. ArtStation’s troubles included:
Edgecast consolidated several of ArtStation’s video workflow elements, including encoding, transcoding, asset storage and management, digital rights management (DRM), video player and content delivery network. These actions reduced the number of individual technology pieces in the video workflow from more than twenty down to one. Edgecast provides ArtStation:
After Edgeecast consolidated disparate backend video components into a unified video workflow and delivery system, playback errors and rebuffers disappeared almost immediately. With less time spent troubleshooting video playback errors, developers focused their time on feature development, accelerating launch timelines and growing ArtStation’s functionality. The simplified workflow delivered a 5x improvement in video performance as measured by decreased playback errors and rebuffers. Stronger video performance increased video consumption, customer satisfaction and growth in premium subscriptions. We helped ArtStation:
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