E.W. Scripps is the nation’s fourth-largest independent TV station owner. To capture and retain viewers, they needed to go where viewers across the country are heading: OTT streaming. They came to us with three distinct goals:
We made the complex simple by centralizing video processing in the cloud and distributing tools that enable each station to control how they manage and stream live linear content, personalize, monetize, and more. E.W. Scripps used Edgecast to:
Edgecast onboarded 15 E.W. Scripps stations in less than a month, making it possible for viewers across the U.S. to get the brand’s local TV stations on their mobile devices. Since the transition, E.W. Scripps has:
