Getting to market as quickly as the news.

Edgecast got Newsy to market quickly and easily. With our simple, cloud-based platform Newsy was able to ingest, encode, package, and deliver consistent, high-quality video streaming to audiences on any device, anywhere in the world. There’s no infrastructure to build or manage. Technology that Newsy is leveraging includes:

• Smartplay technology, which creates highly personalized sessions by generating unique manifests for each viewer.
• Dynamic ad insertion, which delivers ads personalized to each viewer while eliminating latency associated with fetching ads during breaks.
• Our massive global network, which ensures a TV-like quality experience for users during periods of breaking news and unpredictable demand regardless of how many concurrent users there may be.