Newsy
Getting to market as quickly as the news.
Newsy’s mission is to provide unbiased video streams of global news. Learn how Edgecast simplified their production process, scaled distribution, and delivered a TV-like experience so they could become a news leader.
Challenge
The internet is overflowing with opinion-laced media. Newsy saw an opportunity to provide a fresh point of view to capture younger audiences. Challenges they faced in creating anon-demand over-the-top (OTT) news channel included:
- Building infrastructure that addresses multiple video formats.
- Delivering linear and on-demand assets to third-party OTT partners without additional encoding or packaging.
- Scaling technology to meet demand spikes that come with breaking news.
- Increasing partnerships with streaming video platforms to grow audiences.
Solution
Edgecast got Newsy to market quickly and easily. With our simple, cloud-based platform Newsy was able to ingest, encode, package, and deliver consistent, high-quality video streaming to audiences on any device, anywhere in the world. There’s no infrastructure to build or manage. Technology that Newsy is leveraging includes:
- Smartplay technology, which creates highly personalized sessions by generating unique manifests for each viewer.
- Dynamic ad insertion, which delivers ads personalized to each viewer while eliminating latency associated with fetching ads during breaks.
- Our massive global network, which ensures a TV-like quality experience for users during periods of breaking news and unpredictable demand regardless of how many concurrent users there may be.
Outcome
Edgecast has helped Newsy become a top-ranked news channel on Roku, Fire TV, and Apple TV. Since utilizing our platform, they’ve realized:
- Seamless TV-like viewing experiences in transition from programming to ads.
- Stronger viewer engagement and longer viewing times, which is increasing brand loyalty.
- Improved monetization of content and revenue growth.
- Increased number of streaming syndication partners and platforms to grow viewership across the nation.
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