TD Ameritrade has a wealth of financial data and market knowledge – intelligence that doesn’t extend to building a media channel. They needed advice and guidance to build a state-of-the-art streaming service to provide clients with financial news and information as it happens.
TD Ameritrade turned to Broadcast Management Group (BMG), a full service live events production house and systems integrator, to launch and manage the network. BMG selected the Edgecast platform to power the streaming service. Features leveraged include:
TD Ameritrade launched a high-quality, broadcast-grade streaming service in less than 9 months. Edgecast provided everything they needed, prebuilt, and integrated into our platform, which enabled TD Ameritrade to expand into new markets and begin advertising monetization. The Edgecast platform also includes features that eliminate costly and complex integrations down the road.
